Facebook Conversion tracking pixel is a feature that allows to track conversion on your website. Using the Facebook pixel, you can leverage the actions people take on your website across devices to inform more effective Facebook advertising campaigns From technical point of view The Facebook pixel is a piece of JavaScript code.

Many people use Facebook Pixel Code to be applied to their PrestaShop Website. They wonder whether there is any difference or special steps that they do not know or not. The actual answer is NO. You can have to just take the action we mentioned above: putting Facebook Pixel Code on the header of website. Then, the last task you need to do is keeping track of behavior of your customers.

Then, the last task you need to do is keeping track of behavior of your customers. Create the new Conversion Tracking by clicking on Create pixel button: In the Conversion Tracking table you'll find campaign Pixel ID and Pixel Name (you can change it as you want): Install Facebook Pixel Conversion Tracking module into your PrestaShop. Copy the ID and Pixel Name to the module settings and click Save settings button. You are done! Have not tested it yet,but should work now by simple put code below tag: